Mehul Choksi

Some Lesser Known Facts About Mehul Choksi

• Does Mehul Choksi smoke?: Not Known

• Does Mehul Choksi drink alcohol?: Not Known

• He is the maternal uncle of Nirav Modi, a billionaire diamond merchant, and the main culprit in the more than ₹11,400 crores alleged fraud in Punjab National Bank (PNB).

  

• In 1975, he joined his father’s business firm Gitanjali Gems.

• In 1985, Choksi took over Gitanjali Gems from his father, Chinubhai Choksi.

  

• When he took over Gitanjali Gems, the company’s turnover was roughly ₹50 crore.

• Before taking over the reins of the company, during the daytime, he used to attend the college, and in the evening, learn the tricks of the trade from his father.

• In an interview, Choksi revealed that when he was a teenager, he wanted to “become the world’s largest luxury player in branded jewellery.”

• Soon, Choksi became successful in entering the international market and turned towards building a product-portfolio that resulted in the coming out of brands such as Nakshatra, Gili, D’damas, Asmi, Diya, Maya, Sangini, etc.

• Famous Bollywood actresses including Aishwarya Rai, Katrina Kaif, etc. have endorsed his brands.

• He has also served as a Director of Verite Co., Ltd.

  

• After that, Choksi served as a Director of Gitanjali Exports Corporation Ltd., Gili India Limited, MMTC Gitanjali Private Limited, and Modali Gems Pvt. Ltd.

• On 21 August 1998, he became a Director at Gitanjali Gems Ltd.

• He has also served as the Chairman of Gitanjali Jewellery Retail Pvt. Ltd., Gitanjali Group of Brightest Circle Jewellery Pvt. Limited, Gitanjali Gems Ltd. and Asmi Jewellery India Private Limited. 

• In 2006, he acquired Samuel Jewelers Inc and the 111 high-end stores and managed to get direct access to the US retail market.

  

• In 2006, he also launched the company’s IPO.

• On 1 August 2007, Choksi became the Managing Director of Gitanjali Gems Ltd.

• Since 1 October 2016, Choksi has been Managing Director of Nakshatra World Limited (alternate name, Gitanjali Brands Limited).

• As of now, the company has more than 4,000 points of sale across the world.

• Choksi and his Company is famous to host high profile guests, mostly Bollywood actors.

  

• According to reports, his clothes come stitched from Hong Kong with his initials embroidered on them.

• Choksi is considered the largest integrated diamond jewelry retailer in India and is aiming to be the world’s biggest jewelry retailer, growing bigger than Tiffany.

• In February 2018, Mehul Choksi and Nirav Modi came under the scanner of various investigating agencies, following the Enforcement Directorate (ED) filing a case against them for conducting fraudulent transactions from the Punjab National Bank. However, Choksi’s company, Gitanjali Gems, said that their Managing Director had been falsely implicated.

• Choksi has reportedly been a partner to Nirav Modi’s 3 companies (‘Diamonds R Us’, ‘Stellar Diamonds’ and ‘Solar Exports’), which are being scanned by the investigating agencies.