Devita Saraf

Some Lesser-known Facts About Devita Saraf

• Devita Saraf was born in a business family; thus, business management always fascinated her. To give wings to her dreams, she started attending business conferences when she was just 16 years old.
  

• She started her career by joining her father at “Zenith technologies” in 1997. At the age of 21, she began training under her father’s company.
  

• She laid the foundation of Vu Televisions in 2006, which is now in 2020, the 4th largest TV selling brand in India. She also transitioned from conventional to advanced business methods by signing an exclusive deal with Flipkart in 2014. Thus, this deal made VU the largest-selling TV brand across e-commerce platforms.
  

• Vu Technologies clocked 1000 crores in the financial year 2019.
  

• She prefers herself to be the face of her business. She says, “Why to get a guy who is dancing, acting and singing for a living to promote a high-end product.”

  

• Health & Fitness plays a vital role in her life. Her fitness activities include Yoga in the morning, Gyming at night, and a dance class every Sunday.

  

• She is close to her father. She says that at the times of professional crisis or when she feels dejected; she turns to her father, Rajkumar Saraf, for his friendly suggestions.

  

• In November 2016, when Donald Trump became the president of the U.S,  she brought out a full-page advertisement in The Times of India congratulating Trump. However, this move became the subject of trolling in India. ^[2]The Business Standard
  

• In 2017, Devita was appointed as one of the panellists for “Make in India” at the Champions of Change event organised by NITI AYOG & PM Narendra Modi.