Atulya Kaushik

Some Lesser Known Facts About Atulya Kaushik

• Atulya Kaushik is an Indian entrepreneur. He is the Chief Executive Officer (CEO) and founder of PrepInsta, an OTT-based platform for education.

• Despite his humble background, Atulya was determined to establish his own business from a young age; however, founding a startup proved to be a challenging endeavour for him. Nevertheless, his unwavering determination motivated him to work hard during his college placement days. His hard work paid off when he secured the highest number of placements with the highest package of the batch, bringing him one step closer to achieving his dream.

• After completing internships at various companies, Atulya joined Google as a Software Development Engineer (SDE) in 2015.

• In 2016, he joined Instamojo as the Head of Partnerships and Alliances. 

• During his stint at a startup, Atulya faced the brunt of a funding crunch that resulted in a significant layoff of almost 50% of the workforce. The experience left him feeling uneasy about his job security despite having secured the highest package in his batch. Nevertheless, this ironic twist reignited his entrepreneurial spirit, providing him with renewed clarity and focus on his vision for the future.

• Atulya made a shrewd investment in July 2017 when he purchased the domain ‘prepinsta.com’ for just Rs 99 (approximately 1.21 USD). Remarkably, this has been the only expense incurred by the company to date. Interestingly, PrepInsta even generated revenue on its first day of operation.

• As Atulya’s vision began to take shape, he recognized the need for additional support in the form of co-founders. He invited his friends Aashay Mishra and Manish Agarwal to join him as co-founders of the company PrepInsta. What had initially been a passion project soon transformed into a viable business opportunity, prompting the three individuals to leave their full-time employment and set up an office for their startup in Noida, Uttar Pradesh.

• From the very beginning, Atulya has been dedicated to his vision of educating and upskilling the youth of India to help them land high-paying jobs at their dream companies, utilizing the best available resources in the market at an affordable price. To take his vision forward, Atulya and his team launched PrepInsta Prime, the first-ever OTT platform dedicated to placements and upskilling, on 7 July 2021.

• PrepInsta Prime has revolutionized the way students approach placement. With a look and feel similar to popular streaming services, the platform has significantly increased user engagement. To date, PrepInsta has helped numerous graduates land positions at their dream companies. It’s incredible to think that this company began with just a total investment of Rs.99, and now, as of March 2023, has a net worth of INR 200 Cr. With a team of over 1000 employees, PrepInsta continues to grow and make an impact in the education and job placement industry.

• Atulya has been invited to speak at numerous talk shows including ‘Josh Talks.’

  

• Atulya is a skilled swimmer and was once awarded the silver medal in the under-16 swimming competition held in Uttar Pradesh.

• He has garnered a substantial following on LinkedIn with over 80k followers. He is considered one of the most influential individuals on the platform and is known for his impactful content and insights.